The approaching deprecation of third-party cookies is fundamentally reshaping the realm of digital marketing . Marketers are progressively seeking innovative solutions to assess user behavior without relying on these legacy methods. Strategies like privacy-enhancing technologies and employing agg

The digital advertising landscape is increasingly plagued by ad fraud, depleting advertiser revenue and compromising consumer trust. This article explores the complexities of ad fraud through a comparative analysis of various schemes employed by fraudsters. We examine common types of ad fraud, su